Archive for November, 2010

Pay Per Click Advertising Success – How To Get It

Sunday, November 14th, 2010

There are tons of marketers who “do PPC” advertising, but the percentage who have full understanding of how it works is small. There’s a good chance all marketers think about doing it when they’re thinking of how they can make more money. But to the uninitiated, it’s still remains a bit of a mystery and can be intimidating.

Our impression is that it’s attractive to many marketers, but people have heard so many stories about how dangerous it can be with losing money if you’re not careful, etc. What’s a marketer to do, and how is it possible to know if you and PPC are right for each other? Just how can a marketer find success with something so many others have found failure with? Let’s continue, and we’ll share some finer points that will help you get started on the right foot.

You can test your SEO efforts with PPC advertising. You’ll run tests on keywords/phrases as a way to see if they’re a good choice to use in your own niche market area. So what you’ll want to do is take your successful PPC keywords and then just apply them to other marketing areas. Naturally, you’ll want to do the opposite, too, with under-performing keywords used in PPC – just do not use them in other monetizing marketing areas.

When you put together the advertisements for your various campaigns, remember to include the plural versions of words. Lots of internet marketers forget that the plural versions of keywords can be just as successful as the singular versions of those same keywords (and vice versa). For that matter, you also need to make sure to focus on the proper form of the word when you use it. Avoid using the plural if it doesn’t make good sense. You will catch people’s eye with these improper usages, but it will be similar to when people look at a car crash – they’ll be looking only out of curiosity, and they won’t click through. They will not click on ads that are poorly worded or that purposely use the wrong forms of the words.

Research your keywords and niches before you start buying advertising. The only traffic you want are those who are searching for what you’re marketing and want it. There is only one way to achieve that and that is through correct and proper research. A lot of the more experienced marketers will advertise to other markets related to their product, but that’s really best left to when you’re more experienced. So listen to the voice of experience and do your research very well!

Succeeding with PPC advertising doesn’t need to be painful. You will, however, need to work at it and give it the attention it deserves. Do not allow yourself to feel rushed into getting a campaign going. That’s usually a recipe for losing money. If you learn, remember what you’ve read here, and put it into action you can do very well. You can do this if you set your mind on your goals. If you want more information on PPC, I highly recommend that you read this amazing Phil Ivey article, the best way to promote your isildur1.

Internet Marketing Methods for Newbies

Friday, November 5th, 2010

Are you trying to make money on the web? This is the goal of every internet marketer. Many people start out, however, not really knowing how to get off the ground with their online business. Making money on the internet is certainly possible, but it does involve some planning and strategy if you are to succeed. You can choose among many methods to profit online, even if this is an entirely new concept for you. Let’s look at some good ways to get started with online marketing.

Consider your interests, hobbies and experience: is there something you are very good at or have lots of information about? Think of all the products being sold, whether as videos, reports or courses; why not create one yourself? Your product can then be sold from your own website, but this isn’t even necessary, as you can also get others to sell it for you if you don’t want to put up your own site. People who sell for you are called affiliates, and if you use this method you don’t even need your own blog or website. Of course, creating a website around this knowledge opens up quite a few money making doors as well!

Have you thought of domain names as a business? You might be someone who has a knack for coming up with profitable domain names. Lots of people are in need of good domain names; whenever you think of one, register it, and you can then turn it over and make money. People starting a business and looking for a domain name will often pay you quite a bit for it. This is especially easy to do, as it doesn’t even require that you have a website. You can find quite a few websites and forums that are centered around domains; you can buy and sell your domains through these. If you want to learn more about this, just search for one of these sites and look around. Buying and selling (or flipping) domain names is something you can start doing today, as it’s simple and inexpensive to get started with.

Some people come to internet marketing with a strong background in sales or marketing. You could start your own course or set yourself up as a mentor or consultant. Coaching or mentoring has become a popular field, as people who need help in some area will pay someone who has the right expertise. Some of the best paid people around are consultants; this is a business you can run both online and offline. Remember, any marketing skills you have from a job or career in the offline world can be applied on the internet.

The great thing about internet marketing is that almost anyone can do it. You can offer such a wide variety of products and services online with so many potential buyers around the globe that there will never be a shortage of demand. The only requirements to get started in internet marketing is an open mind and the willingness to work for your success.

Keep at it and one day you can have an online business that mostly runs itself, with people sending you money while you can spend your time however you want. Don’t be afraid to try a few different money making methods to figure out what works for you and what does not. There are many people making lots of money online, and you can be one of them!

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