Archive for the ‘e-marketing’ Category

The Benefits of Using Video Marketing in Your Next Campaign

Thursday, August 19th, 2010

If you have been searching for a successful advertising method for your web-based company, you might want to look into video marketing. A number of businesses have used video marketing and have noticed a great boost in their profits. Numerous new ventures have made use of these innovative advertising methods to help their companies get off the ground, and it has worked. But keep in mind that every business has its own market and works differently; the strategies that worked for others might not work very well for you. Therefore, before you jump into video marketing heads on, you have to determine whether your business is suitable for this type of promotion or not. This article will cover the various benefits that you will be able to enjoy if you develop a successful video marketing plan and incorporate it into your business. `

The first thing to discuss is when you decide to use video marketing, you will be able to target an audience who is more interested in viewing than reading. This is a big plus point because it helps your content reach out and appeal to people who believe in learning through visuals. Youtube, the video sharing website, has grown so huge that it currently gets even more traffic than its parent company Google. Do you need more proof that more people are watching and using online videos to get information on products and services online? You should be capitalizing on this growth area and begin researching and producing high quality videos that feature valuable information about your business. And Youtube is only one of a vast and expanding network of video sharing online websites that can be used to promote products and services. This is in a way capturing video traffic from these big websites which are already high ranking. The popularity of the video portals is already established when you upload your video content and so a portion of the user traffic will be exposed to your information. After you have gained some experience in creating video campaigns and can put out fresh videos on a regular basis, you can start targeting video subscribers to join and get updates when you add new content. It’s even possible to create your own channel so you can draw in huge numbers of viewers every day.

One of the benefits that may not be fully realized is the fact that when your visitor is watching your video, he’s also learning about your product. Viewers are typically influenced by what they have personally witnessed, and therefore by presenting a thorough video explanation of the good or service to be sold, the intended audience can be reached. Video marketing pieces must not be oblique if their goal is to drive traffic to the company’s website; it is critical that they provide key facts and necessary directions. It is an ideal method for providing the audience with the precise facts about the good or service, simultaneously sending them toward the company’s internet presence.

Finally, video marketing is much more effective than other techniques, such as social bookmarking, which happens to be very time-consuming. Video marketing is a growing method that not only will get traffic for you, but slowly help you to build a personal audience of your own. There’s a thousand ways you can use web video marketing to help the growth of your affiliate marketing business.

Solid Traffic Tips That Work for IM Marketers

Sunday, May 23rd, 2010

In case you’ve been living in a vacuum, most people use their websites as their business model for making money. Of course, you can’t let your website stay hidden in the closet, people have to find it. So the term you always see for your site’s visitors is “traffic.” You’ll have a better opportunity to get optins, or sales, or whatever you want with the more traffic you can get to your site. Naturally, all IM marketers are in it to make money, so making as much as possible is the end-game. Ok, let’s move onto how you can make those traffic stats look impressive.

Press releases are powerful, if done right. There are lots of press release distributors on the internet these days. If you research it, you’ll find free sites and paid release distribution sites. It’s possible that your PR can get used by online/offline media outlets, but it has to be well-written and the product needs to be good. You could see a major spike in your traffic. What kind of effect would that have on your product sales?

You can use pay-per-click advertising to get traffic.

Set your spending limits to what you can afford. Do some keyword research and write up some creative ads and you can generate quite a bit of traffic this way.

Google Adwords is the best known pay per click service Some internet marketers get most of their traffic by using pay per click. Remember, you want your ad to be entertaining and enticing so that people will click on it!

A good place to put a link to your website is in profiles of social media networks, so join a few of these. Do not underestimate the power of a Facebook or MySpace profile! You can build a large amount of traffic, which can lead to sales, but taking advantage of these sites, even if you don’t immediately see them as internet marketing tools. Take a look at the profiles others in your niche have created and learn for yourself what works and what doesn’t. As you meet people who are interested in what you have to offer, you can gain a following, some of whom will become regular buyers of your products!

If you’re new to IM, you may think there’s not much work involved with making money online. You will have to put some work into it, some effort… but it’s not like hard labor, or anything. So the right techniques and some solid effort will produce traffic to your sites and blogs. Take action, learn, and maybe some creativity will bring you the results you want.

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Why Customer Service is Essential to Internet Marketing

Wednesday, May 5th, 2010

Working online tends to make people forget about customer service. The truth is that making money online often depends on your having quite high customer service standards. Earning a customer’s business is much more likely when you treat them like a human being and not just a chance to make money. You’ll probably make some money if you just set up your website and wait for customers. The return business of your customers is what really earns you more money. Giving good customer service is not as hard as people think. Start today by offering the following solutions to your customers.

Use the email list of your customers to ask for any suggestions about what you should do to improve the services you offer. Let them know you may not be able to implement every idea, but that you do value their ideas. The feedback you receive may be very interesting. Some customers might remember that they’ve been meaning to hire you to do some work. In a single email that allows for feedback, you could draw in hundreds of dollars of sales.

It’s a good idea to give your customers a way to get in touch with you offline, whether it’s by telephone or mail. It isn’t very costly to rent a mailing address such as a post office box. Skype is also very popular today, as well as cheap. You may be surprised how much people appreciate someone with an offline identity these days, even more so if you promptly respond to your Skype calls and answer your phone.

You don’t have to be available 24/7; have set hours that you answer the phone, and make these public on your website. If you are at your computer during these hours, it will be easy to talk to anyone who calls. Talking to people like this might make more sales for you, as you become an actual person rather than another anonymous website.

You really need to be sure to offer support for any product you sell.

There are still people who have a hard time grasping technology. Offering free support to those who ask for it is a great way to keep your customers happy. You’ll find that they will then recommend you to their friends. Your customers will tell their friends, and they will tell their friends, and so on and so forth. When you offer free support for your products, word will spread that you care about your customers more than your bottom line and the sales should come rolling in! There is no reason to think that good customer service is only necessary in traditional businesses. If you continually disappoint your customers with a poor standard of customer service, you will find that they never return to buy from you again. For online businesses too, excellent customer service can often spell the difference between success and failure. What policies have you started to keep your clients pleased with your service?

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Avoid These Ebay Mistakes for Beginner Internet Marketers

Wednesday, May 5th, 2010

Selling on Ebay will give you a very good idea about your chances with online marketing. You’ll be able to sell anything online, and it’s great because the costs and time involved are minimal. It’s really easy, all you need is to sell old, unwanted items or anything you can buy for cheap. So after you have gone through everything and are making sales, then if you find it appealing that would be a good sign. Making money online is not the easiest activity, and if this is all new you’ll quickly discover this for yourself. But fear not – we’ll talk about some tips and other advice that you’ll find useful down the road.

Take special care when writing your descriptions for items you list for sale. If you want to get lots of bids, you can’t afford to have a listing that is not well written. Spelling errors will deter many people from even considering your item. Nor do you want grammatical errors, which will also have a damaging effect on your chances of making a sale. Not only should your spelling and grammar be good, but your descriptions should be clear and easy to understand. You want to encourage your potential buyers to read all the way through your listing and then put in bids or hit the “Buy Now” button. If writing is not your strong suit, you might want to hire someone to help you with that part of your business.

Accept many different payment options. You will have to give people the option of paying you with credit cards. If you are not set up to accept payment by credit card, most of your potential sales will be lost. Vendors who offer a wide variety of payment options usually make more sales. Make it as simple as possible for customers to order an item and send payment to you. You will sell more this way, and people will like you better! One of the best ways to do this is to accept PayPal payments.

You should focus on getting lots of positive feedback when you start selling on Ebay. Getting positive feedback is even more important than making money when you are new to the online auction business. The amount of positive feedback you have (and the absence of negative feedback) is what people use to decide if you are trustworthy or not. In many cases, someone will buy one item instead of another simply because one of the sellers has a better feedback rating. Sell as many items as possible, and be sure to give the best service you can, and your feedback score will go up. If your feedback score gets high enough making profits shouldn’t be any problem!

You’ll learn how to sell, but there are also other reasons to begin with Ebay marketing. You’ll get tons of excellent business experience which will only help you in the long run. You’ll find that you won’t be taking on huge risks while you learn how to run a business. Ok… so now you know how you can do this part time while getting an excellent idea if this is what you really want to do full-time.

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Some Tips For Internet Marketers Who Want to Use Direct Mail

Monday, May 3rd, 2010

It’s easy to forget that not everyone across the globe who you’d like to market your Internet business to is going to be online throughout the day. It goes without saying that most of the people who buy your products and services are probably fairly computer literate, using their computers to communicate with friends and family, entertain themselves, and even search for jobs. On the other hand, many other people who could be buying from you remain online for only 10, maybe 20 minutes a day. So what can you do to reach these people? All you have to do is go back a decade and use a tool that was once the only thing available – direct mail.

You want to keep the direct mailings targeted to your customers. After all, it’s not a good idea to send direct mail ads about your product to someone who has no interest in it. Think about what you are sending and to who, and make sure it makes sense before you waste the postage on sending it out. Read the addresses and see who this mail is going to; is it an apartment, a dorm, or some kind of multi-family unit? Where in the city are they, and how far are they from metropolitan areas? When you put together a campaign for direct marketing, you should consider all of these things. Always put your most important information at the beginning of your direct mail letter. Even if you have a very long letter, the recipient will certainly see the very most important information if you do this. The majority of the people won’t read the entire mailing, but may still hire you. If you can draw them in at the beginning of the letter, you are nearly guaranteed success.

One of the best ways to market your business through direct mail is to start a direct mailing list. This works similar to your e-mail opt in list. All you need to do is create a list of peoples’ mailing address so you can send them your marketing material directly. This process doesn’t have to be a big hassle, either. There are many places you will be able to do so like your website and at events. If people sign up to receive your mail, they will be more likely to buy your product or service.

Don’t let direct mail intimidate you, because it doesn’t have to be a hard thing to do. It may take you a little while to figure out all the details to direct mail marketing. However, once you have figured this out you will succeed immensely. If you work with direct mail and not just online marketing means, you are able to increase your market dramatically. If you don’t believe us, do a test run. You will see the proof in your sales.

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Internet Marketing Tips for The Completely Clueless

Sunday, May 2nd, 2010

If you’re just learning about internet marketing, you might be unsure about which opportunities are the best for making money. There’s so much conflicting information circulating about the best way to generate profits. Perhaps you’ve been invited to participate in an opportunity that seems like it’s just too good to be true. It can be confusing to know which opportunity is real without becoming overwhelmed by it all. However, you’ll be pleased to know there are so many legitimate ways to make money online. Below are just some of the ways you can use internet marketing to make money online easily.

Building and flipping sites is being done by a lot of people. That concept was modeled after flipping houses, or properties, in real estate. Several requirements are hosting for your site, plus a domain name for the website. You can’t have an empty website, so you have to find a way to get content. When the site has been active for a few months and starts making money through its advertising revenue, you sell the site for a hefty profit! Yes – it will require some effort and work on your end, but it works and a lot of online marketers do this. If you are looking for a very simple business idea, why not buy and sell domain names? Do you have great ideas for domain names? When you think of a good one, check if it’s available, and if so, register it; you may be able to resell it for a good profit. If you have the right domain name, you can sometimes make a surprising profit from it. This is especially easy to do, as it doesn’t even require that you have a website. You can find quite a few websites and forums that are centered around domains; you can buy and sell your domains through these. If you search a little you can find one of these sites; read a few discussions on one of the forums and you’ll learn a lot. Buying and selling (or flipping) domain names is something you can start doing today, as it’s simple and inexpensive to get started with.

Very many newer marketers are attracted to the sites that advertise: “Get Paid To… ” These are websites that will pay you take surveys, fill out forms and try out products online. Some offer to pay for clicking on links. Always investigate a company you’re looking at, and be careful about paying for these opportunities and giving out your personal information. The web is full of scammers and scam artists as well as legitimate and honest businesses. For the serious internet marketer, however, many of these websites prove to be a waste of time because so much work goes into so little reward.

Making money online can be easy when you’re an internet marketer. Making a living online as an internet marketer involves creating several revenue streams. You might find it’s a little intimidating to try and choose the right online money making methods to get you started. Merficully it doesn’t take long to work out which options are right for you and which ones aren’t. It won’t take long to build up a few revenue streams and eventually replace your day job with your internet income completely.
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A Straight-Up Review of SEOLinkVine

Wednesday, April 28th, 2010

Please note that this article is about making money with affiliate marketing. This topic is fully covered in 2 products I would highly recommend: fast track cash and high cash hijack. Now let’s get into it…

No doubt you’re aware of all the hype given to Brad Callen’s SEOLinkVine. Brad is Mark Callen’s brother. Mark developed two very popular systems: Article Marketing Automation and MyArticleNetwork. SEOLinkVine is comparable to those two. The reviews of SEOLinkVine, and all it has to offer for IM business, are very positive and almost raving. Yes, we’ve heard the hype and read their reviews, but we also wanted to conduct our own review, too.

This application is not designed for those who only want a basic article directory submission tool. Rather than shove another article into an over-populated directory, this software will only submit your articles to sites who have volunteered to accept it. The program developer, Brad Callen, has already made the appropriate arrangements with a huge number of sites to accept relevant content from his distribution service. Therefore your content will assume the appearance of a guest post on a blog rather than an article in a directory. That increases the value and makes it worth it. Your content has been specifically requested by blog owners and other content sites. They benefit from receiving content for their sites. The clear win for you is your content will be seen by more people, and you’ll also get more backlinks. Of course the backlinks are valuable to your SEO. Any experienced IM marketer will say the more exposure you get, the better off you’ll be.

Instead of spinning your articles and then submitting all of those articles to the same ten or so websites, the SEOLinkVine software submits your article to a site THEN spins it and submits it to a different site. You can submit to many places but only if you correctly use the tags for your articles. This means that not only are you building links-you are building links from original content. The great thing this does is it gives your content a better chance of being read and acted upon. If you’re an SEO veteran, you’ve probably heard it all and maybe seen it all. And… using a program to automatically publish content is certainly not a new concept. There are, naturally, no promises of 50 grand in your account by the end of the month.

They’re totally up-front about things, and they’ll tell you that you have to put the work in before you realize the potential of this software. Nothing is preventing you from building an impressive business with this – if you’ll put your work into it and use SEOLinkVine the right way.

How to Develop An Offline Marketing Strategy

Tuesday, April 27th, 2010

Please note that this article is about making money with affiliate marketing. This topic is fully covered in 2 products I would highly recommend: fast track cash and cb wealth maker. Now let’s get into it…

If you are an internet marketer it might seem logical that all of your marketing efforts and expenses would involve marketing online. How much do you spend every month on things like PPC advertising, outsourcing SEO, paying for ezine or banner ads or other online marketing methods? Even if your business model is internet marketing, have you ever thought of trying some old-fashioned (or not so old-fashioned) offline marketing? You should keep in mind that potential customers are all over! If you limit your marketing to online methods you are going to miss out on a very viable audience! Not sure where to start? Here are the basic offline marketing methods every internet marketer should try.

You definitely want to distribute fliers – what is the limits on this where you live? Can you attach then to house doors? How about placing one under the windshield wipers of cars in the mall’s parking lot? The law part is out of the way, now it is time to get to work by printing some simple fliers out on your desktop (you can do a search online or go to your local library to learn how); if you don’t have the time then just outsource the job to a small business or a freelancer, these types of products don’t cost much. Now just pass them out the best way that you can; you can even pay others to do it for you. Put a coupon code into the fliers so you can track your success!

Distributing business cards is good too. This one is easy, one way to target prospects is to visit your library and bookstore and leave the cards in books that pertain to your niche. They don’t want you doing this but it’s easy to pass off as a person who is looking for something to read. And if you get caught, so what, its not like they caught you stealing or defacing a product.

The use of bulletin boards that you see in public places is often overlooked by most marketers. These boards are free to place your ads on. A well placed flier with something people can take home to help them remember your URL can do wonders for your business. This simple bulletin board technique works because it draws the eyes of most people that enter the store. You could bring in hundreds or even thousands of dollars in business by advertising on local bulletin boards! You can advertise any product or service, even if it’s mainly an internet business, offline in a number of effective ways. There are at least as many great ways to market your business offline as on the internet. If you are open-minded and creative, more ideas will come to you.

If you are persistent as well as creative you will find no shortage of ways to promote your business! Always be on the lookout for people who could be potential clients. You may have to invest a few dollars in a direct mail campaign or printing up some materials, but it can be well worth it in the long run. There are highly effective ways to market offline as well as online; why not take advantage of both?

Earn More Today with Affiliate Marketing

Tuesday, April 27th, 2010

Please note that this article is about making money with affiliate marketing. This topic is fully covered in 2 products I would highly recommend: hard cash hijack and viral submitter pro. Now let’s get into it…

Affiliate marketing is one of the most popular forms of internet marketing. With all the success stories associated with affiliate marketing, it’s a usual choice because it also looks easy to do. When people actually start trying to do it, that’s when it occurs to them that there’s so much more involved than they previously realized. And that’s one often-cited reason people will say affiliate marketing doesn’t work well. Listen… truth here about it is affiliate marketing can be insanely profitable, but only if you’re willing to accept the work it requires and then do it. So just keep reading to find out what you can do to make it work for you.

Have no fear of offering some free information. Give it some thought. Have you ever seen free samples of various products being given away for free at places like grocery stores, or anywhere else? So it’s something we’re all familiar with – you try a free sample, and if you find that you like it then you’ll buy it and keep buying it. Exact same thing going on in the affiliate marketing world. Instead of just putting up a bunch of affiliate links to the products you are selling, write a review of each product. You’ll likely make more sales if you’re willing to give an honest discussion about the negatives as well as the positives. This has been working for quite some time, marketers offer valuable free information, and readers feel more disposed to buying from them. Make sure your visitors are priority number one if you’re marketing with your own website. Always keep your target audience in mind when you make site content because you’ll want to avoid making everything sound like a sales pitch. People get bombarded with advertising messages all day, and they will be able to know the difference. It’s best to avoid hiding your affiliate links in sales material, if you give your readers great information that can help them, then they’ll take the time to find your sales messages and links. You’ll gain more trust and faster if your visitors feel like they’re more important than making sales from them. You can discover for yourself that websites built to develop relationships with readers will see more success than sites designed solely with sales material.

Develop a reputation for good business practices and principles. Make sure orders are quickly processed, and then get the products to your customers fast. For your site, ensure your product and order links are always working. Always promote those products you feel good about and can believe in. It’s true, buyers will always remember a seller. The way it works is well-known, buyers will avoid a seller who sold them a bad product. Your bank account will reap the rewards of your best business practices and sincere intentions. It is incredible the number of different ways a person can be a success at affiliate marketing. So it’s really pretty simple as to why it’s used by so many people. Be smart, learn, and work really hard until you start enjoying the success you deserve.

How Your Blog Can Increase Internet Marketing Income

Tuesday, April 20th, 2010

Blogging can be a crucial ingredient in the success of any internet marketing business. Most people understand that blogging brings them big benefits. If you intend to generate a decent living online, you’ll need to explore every revenue option open to you.

Of course, understanding all this and putting it into practice are two separate things. It’s easy to know about needing a blog, but it’s not so easy to get motivated enough to really start one. Yet once you get started, building and running your blog are much simpler than most people realize. Here are some ideas to get you going.

An RSS Feed can give your blog an advantage. RSS simply means “Really Simple Syndication.” Many blogs are already equipped with RSS Feeds. You have the option of using any feed you want so you can use the one supplied by your own blog or go out and find another one that suits more of your needs. If you decide to go with a third-party system that may give you more exposure then Feedburner, owned by Google, would be the best choice.

Your RSS Feed can bring in new visitors who may read a post of yours through someone’s else site that is subscribed to your feed or it can be an easy way for them to keep up-to-date with your posts without having to go to your blog. What happens is that when someone subscribes to your feed they automatically receives your posts in their feed reader whenever you add something.

An email will be a welcomed surprise to your visitors. If you wish, you can set-up an automatic responder that will send out the message for you when someone leaves a message on your blog. Incorporating a small touch of personalization will work wonders. The key is to just include their name and a something that was unique to their comment. Everything is rushed and automated by software online so this will be a pleasant surprise to the recipients. Personalizing a message is one of many ways to build a relationship that encourages people to do business with you.

Many newcomers to blogging want to write a long introductory post. You may want to tell everyone exactly what your blog is going to be about and what it’s purpose is. This is certainly an option but you run the risk of your who I am and why I’m here post getting buried quickly by your other posts. What you might do instead is to make a separate page describing yourself rather than a post. A page is easier to find, and newcomers to the blog can then learn about you easily.

There are lots of ways to start blogging and to keep your blog up and running. Your blog can be as interesting and individualistic as you are. A blog can really be anything you want it to be. This is why so many online marketers find their blogs to be a labor of love. It can be a great way to express your creativity! So there’s no excuse to procrastinate; you can start setting up your blog right away!
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