Posts Tagged ‘customer service’

Why Customer Service is Essential to Internet Marketing

Wednesday, May 5th, 2010

Working online tends to make people forget about customer service. The truth is that making money online often depends on your having quite high customer service standards. Earning a customer’s business is much more likely when you treat them like a human being and not just a chance to make money. You’ll probably make some money if you just set up your website and wait for customers. The return business of your customers is what really earns you more money. Giving good customer service is not as hard as people think. Start today by offering the following solutions to your customers.

Use the email list of your customers to ask for any suggestions about what you should do to improve the services you offer. Let them know you may not be able to implement every idea, but that you do value their ideas. The feedback you receive may be very interesting. Some customers might remember that they’ve been meaning to hire you to do some work. In a single email that allows for feedback, you could draw in hundreds of dollars of sales.

It’s a good idea to give your customers a way to get in touch with you offline, whether it’s by telephone or mail. It isn’t very costly to rent a mailing address such as a post office box. Skype is also very popular today, as well as cheap. You may be surprised how much people appreciate someone with an offline identity these days, even more so if you promptly respond to your Skype calls and answer your phone.

You don’t have to be available 24/7; have set hours that you answer the phone, and make these public on your website. If you are at your computer during these hours, it will be easy to talk to anyone who calls. Talking to people like this might make more sales for you, as you become an actual person rather than another anonymous website.

You really need to be sure to offer support for any product you sell.

There are still people who have a hard time grasping technology. Offering free support to those who ask for it is a great way to keep your customers happy. You’ll find that they will then recommend you to their friends. Your customers will tell their friends, and they will tell their friends, and so on and so forth. When you offer free support for your products, word will spread that you care about your customers more than your bottom line and the sales should come rolling in! There is no reason to think that good customer service is only necessary in traditional businesses. If you continually disappoint your customers with a poor standard of customer service, you will find that they never return to buy from you again. For online businesses too, excellent customer service can often spell the difference between success and failure. What policies have you started to keep your clients pleased with your service?

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