Posts Tagged ‘ppc marketing’

Pay Per Click Advertising Success – How To Get It

Sunday, November 14th, 2010

There are tons of marketers who “do PPC” advertising, but the percentage who have full understanding of how it works is small. There’s a good chance all marketers think about doing it when they’re thinking of how they can make more money. But to the uninitiated, it’s still remains a bit of a mystery and can be intimidating.

Our impression is that it’s attractive to many marketers, but people have heard so many stories about how dangerous it can be with losing money if you’re not careful, etc. What’s a marketer to do, and how is it possible to know if you and PPC are right for each other? Just how can a marketer find success with something so many others have found failure with? Let’s continue, and we’ll share some finer points that will help you get started on the right foot.

You can test your SEO efforts with PPC advertising. You’ll run tests on keywords/phrases as a way to see if they’re a good choice to use in your own niche market area. So what you’ll want to do is take your successful PPC keywords and then just apply them to other marketing areas. Naturally, you’ll want to do the opposite, too, with under-performing keywords used in PPC – just do not use them in other monetizing marketing areas.

When you put together the advertisements for your various campaigns, remember to include the plural versions of words. Lots of internet marketers forget that the plural versions of keywords can be just as successful as the singular versions of those same keywords (and vice versa). For that matter, you also need to make sure to focus on the proper form of the word when you use it. Avoid using the plural if it doesn’t make good sense. You will catch people’s eye with these improper usages, but it will be similar to when people look at a car crash – they’ll be looking only out of curiosity, and they won’t click through. They will not click on ads that are poorly worded or that purposely use the wrong forms of the words.

Research your keywords and niches before you start buying advertising. The only traffic you want are those who are searching for what you’re marketing and want it. There is only one way to achieve that and that is through correct and proper research. A lot of the more experienced marketers will advertise to other markets related to their product, but that’s really best left to when you’re more experienced. So listen to the voice of experience and do your research very well!

Succeeding with PPC advertising doesn’t need to be painful. You will, however, need to work at it and give it the attention it deserves. Do not allow yourself to feel rushed into getting a campaign going. That’s usually a recipe for losing money. If you learn, remember what you’ve read here, and put it into action you can do very well. You can do this if you set your mind on your goals. If you want more information on PPC, I highly recommend that you read this amazing Phil Ivey article, the best way to promote your isildur1.

Things You Need to Implement in Your Next PPC Campaign

Tuesday, October 12th, 2010

Just about every online marketer has heard of PPC advertising, but very few lack a complete understanding of it. There’s a good chance all marketers think about doing it when they’re thinking of how they can make more money. However, for those who have not studied or used PPC, it’s a daunting mystery viewed with a certain respect for its power.

There are so many stories on the net about how people lost money very fast, but still it’s something that has some kind of magical draw for people. Many marketers wonder if it’s a good choice for them. How would you go about succeeding when so many have failed? We want to talk about that – how you can succeed at this PPC advertising game.

You can test your SEO efforts with PPC advertising. You’ll run tests on keywords/phrases as a way to see if they’re a good choice to use in your own niche market area. So what you’ll want to do is take your successful PPC keywords and then just apply them to other marketing areas. Conversely, any keywords that do not convert well into sales via PPC, you’ll want to avoid using them in other marketing efforts.

It’s always a great idea to use the plural forms for your keywords because there are often differences with singular terms. Try to think out of the box, there are a lot of marketers who ignore using the plural keyword versions in their campaigns, and they’re leaving a lot of money on the table. For that matter, you also need to make sure to focus on the proper form of the word when you use it. Be sure to use the proper plural form. You will catch people’s eye with these improper usages, but it will be similar to when people look at a car crash – they’ll be looking only out of curiosity, and they won’t click through. All experienced PPC marketers know that their ads are the first impression people get about their business, and you know what first impressions are like – it must be a good one.

It’s imperative that you perform excellent research on your niche market and your chosen keywords. You’ll always want targeted traffic who will be looking for what you’re advertising. The only way to do that is by doing proper research so your ads match the right searchers. Advanced PPC marketers often show ads to related markets, but if you’re new it’s best to save this until later. So listen to the voice of experience and do your research very well!

Succeeding with PPC advertising doesn’t need to be painful. It does, however, take a lot of time and research to put together a successful campaign. You don’t want to rush into advertising. That’s usually a recipe for losing money. Thankfully, if you consider the tips contained in this article you should have an easier time of putting together a pay per click campaign that converts. You can do this if you set your mind on your goals. If you want more information on PPC, I highly recommend that you read this amazing PPC marketing article, the best way to promote your affiliate marketing products.